INAÉ PARTNERS

Tassadit ALI

- Founder of INAE Partners

Tassadit ALI, INAÉ PARTNERS

As a People Business Partner, HR Leader, Occupational Psychologist and HEC Paris-certified Executive Coach, I've been supporting managers, talents and teams at key moments of individual and collective transformation for 15 years.

My approach is based on an alliance between rigor and humanity, structure and flexibility, introspection and concrete action.

I help my clients reconnect to their deepest resources, clarify their vision, and fully embody conscious, courageous and aligned leadership.

I help my customers to achieve their goals and bring about the right decisions, solid postures and a sustainable dynamic of action.

My vision of coaching and leadership?
To move forward step by step, consciously, in a world in perpetual motion, to transform your awareness into strong decisions, and your ambitions into embodied realities.

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I bring you :

  • over 15 years' HR experience in start-ups, scale-ups and major international groups

  • my dual role as occupational psychologist and coach

  • a deep understanding of business issues, to generate a dynamic of sustainable alignment between strategy and people.

  • an in-depth understanding of human and organizational dynamics

  • a lively, transformational pedagogy

  • the ability to move lines with clarity, rigour and meaning

A multi-faceted career

I've worked in a wide variety of contexts: large international groups, hyper-growth scale-ups, family businesses, structures undergoing cultural change or in search of meaning. These experiences have enabled me to hone a rigorous, human and systemic approach to HR and managerial issues. This diversity has enabled me to understand the concrete challenges facing organizations and the complexity of individual career paths.

As an occupational psychologist, I always keep in mind the human, systemic and emotional dimension that underpins all professional development.

Travel as a source of inspiration

A lifelong travel enthusiast, I have lived in & visited many countries around the world. An important moment in my journey was a voluntary break with my family to travel for several months in 2024. A break, a reconnection, a time to reexamine what's essential - personally and professionally. This trip reinforced my conviction that real change is rooted in experience, sensitivity and the ability to make the connection between oneself and others.

INAÉ Partners was born out of this retreat, with the desire to offer a different kind of support: more aligned, freer, more embodied.

The birth of INAÉ PARTNERS

INAÉ PARTNERS was born out of a personal and professional journey, with a clear ambition: to create spaces for transformation at the service of deep, conscious, sustainable transitions, in organizations as well as in personal trajectories.

The name carries a vibration: that of intuition, of awakening, of setting the right movement. It symbolizes the ability to listen to what's calling, to transform what's blocking, and to chart a more aligned path. It's an invitation to move forward with meaning, humanity and clarity.

It's a nod to a conviction: it's the steps - even the most discreet - that pave the way for the most profound transformations.

Working with INAÉ PARTNERS

It means choosing to be supported at each of your key stages:

  • To structure hypergrowth without denying your culture

  • Rethinking your balance in times of transformation

  • Mobilize your teams around a clear vision

  • As a leader, you need to step back to make the right decisions.

Feedback

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Ludmila Lahlou-Bitar
CEO & Freelancer

"Working with Tassadit has been an incredibly transformative experience. From our very first session, I felt heard, supported, and challenged in all the right ways. Tassadit helped me gain clarity about my career direction, build confidence in my strengths, and take actionable steps toward my goals.

I appreciated how each session was tailored to my needs, and how practical the tools and strategies were - I could apply them immediately and see real results. Thank you Tassadit. "

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Alexandra Bauer
Human Resources Manager 2LCollection Hospitality

"I had the pleasure of being accompanied by Tassadit for a professional coaching session.
I appreciated her human qualities as much as her professional expertise.

With great kindness and finesse, she was able to help me undertake deep and sincere work, gently and with full awareness, establishing a climate of total trust.
I warmly recommend Tassadit for her skills and talent as a coach. "

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Laura Peccia-Galletto
Chief Product Officer @Alma 

"I was extremely fortunate to work alongside Tassadit for 3 years as Chief People Officer at Videdressing, then for 3 years at leboncoin / Adevinta as Senior People Business Partner. Her impact on both organizations has been significant.

Tassadit has successfully led a number of cross-functional projects that have directly contributed to performance. Thanks to her vision and commitment, she was able to implement innovative HR initiatives, aligned with business objectives, while reinforcing the corporate culture and improving communication.

Her professionalism and reliability were widely recognized, particularly by the Comex members with whom she worked directly. She has also won the trust of the teams, particularly the Product & Tech people, who have greatly appreciated her human approach, her ability to listen and her capacity to understand their specific challenges.

Tassadit has a keen sense of strategy and an impressive capacity for execution. I unreservedly recommend her to any organization looking for a very senior HR expert capable of combining strategic vision, operational excellence and human commitment. "

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Charlotte Vitoux
Executive Search | Executive Coach HEC

"I had the good fortune to meet Tassadit Ali over 10 years ago.
First as a direct collaborator at Publicis, I came to appreciate her commitment, her agility, her ability to keep a firm footing in the midst of a certain turmoil, a real sense of the human element and its preciousness.

Since then, I've regularly asked her for her professional opinion, as I've been CEO and then Founder - responsibilities that require being surrounded by top-quality professionals. She has always been able to listen attentively and fairly, and to ask the right questions to enable solutions to emerge.

I often advise my network to contact her when it comes to transformational, growth and/or complex situations that need to be managed with discernment and intelligence, both technical and emotional. "